珠光纸经激光雕刻形成回形窗户镂空模样,配合烫金工艺,充分显示浓浓中式情意,下层折页相称——朦朦胧胧,略有雾里看花之感受。

——

Pearlescent paper is carved by laser to form the shape of the back - shaped window, matching the hot stamping process, fully displaying the thick Chinese sentiment, the lower part of the page proportionate - hazy, a little hazy to see the feeling of the flower.




水土湿气凝而为露,秋属金,金色白,白者露之色,而气始寒也。正赶阳澄湖大闸蟹肥美之时,绵柔隐约的视觉感受也正合煮熟后大闸蟹的红漆之亮。

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The soil and water condensation is the dew, the autumn is golden, the golden white, the white is the color of dew, and the qi starts cold also. While driving the yangcheng lake hairy crabs, the subtle visual perception is also the red paint of the hairy crabs.



悲欢离合又阴晴圆缺,左侧几枚月亮正有月相变化之意。

The moon is changing with the moon on the left.




名称:二〇一六_忠旺中秋节日贺卡

设计:XY Creative 新雨创意

客户:中国忠旺集团

规格:150mm×150mm

制作工艺:激光雕刻 / 烫金 / 起凸 / 磨砂UV / 印白

制作时间:2016 / 08




卡扣设计是整套年贺状的心思部分,不仅能起到固定作用,红色菱形更为视觉中心的点睛之笔。

全圆镂空下层渐隐射线,体现「无垠」含义,烫金工艺的西文部分使眼前整个画面更有细节,远远望见确是简介又不失精致。

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The buckle design is a whole year of congratulation, not only can play a fixed role, the red diamond is more visual center of the finishing pen.






藏在折页里的卡片正面与折页中心画面吻合,这使观众更加深刻感受到渐变色与圆形的纵深感

设计于此,我们保留了中国忠旺集团严谨的态度,也使视觉更加新颖、更有感染力。

——

The picture of the card in the fold is in line with the center of the hinge, which gives the viewer a deeper sense of the gradual discoloration and circular depth.

In this design, we retain the rigorous attitude of zhongwang group and make the vision more novel and infectious.






钴蓝即清新、明晰、谨慎,以开阔、博大、深远、平稳、冷静感,朱红又绚烂火热。

Cobalt blue is fresh, clear, cautious, open, broad, profound, smooth, calm, zhu hong is gorgeous and hot.


当今正是被数据和算法占据的时代,19世纪兴起的批量印刷在这样时代仍旧被人们所推崇,我们还怀念纸质印刷品带给我们的五感交错。

In the modern era, it was occupied by a data and algorithm of the 19th century the rise of mass printing in this era is still admired by people, we also miss printed material to our five senses.



视觉所见,触摸其纹理,翻折纸质的动静,闻见油墨伴着纸的香气,所以品味感知带给我们的亲为体验。

Seeing, touching the texture of the paper, turning the paper folding, the smell of ink accompanied by paper, so the taste perception brings our relatives to experience.




名称:二〇一七_忠旺年贺状

设计:XY Creative 新雨创意

客户:中国忠旺集团

规格:75mm×160mm

制作工艺:模切 / 烫金 / 印白

制作时间:2016 / 12