它是冒菜——萌趣、高颜值的新生冒菜,源自于邓家佳的Hi辣火锅之后又一成都味道,不用涮的火锅,却又能像吃火锅一样的酣畅淋漓。

It is to take food and - of interest, the high level of appearance of new dishes, spicy hot pot originated in jiajia deng's Hi again after a chengdu taste, need not rinse hot pot, but would like to eat hot pot blow out.


——  品 牌 命 名  ——

— Once upon a time —
谣传Hi辣跟爸爸妈妈,说想要个哥哥爸妈为了哄他给了,一个锅锅,锅锅两个叠字 ,对小朋友或亲密的人昵称,拉近亲切感,主产品为冒菜用,锅这样的器皿,所谓锅锅。

Hot rumor Hi told mom and dad, want parents to coax him to a brother, a pot pot, pot pot two fold, nickname for children or close, close to tenderness, main products for taking food, pan such vessel, called pan pan.






——   L O G O 释 义   ——

为了在众多餐饮中方便记忆,我们选用了字体logo方便,来传播记忆,两个字用童稚的手法来诠释,以一个小朋友的视角来赋予,品牌意义,“锅”字有两个眼睛,像一个小朋友,在他的世界了有很多,好伙伴 一起发现新世界。

In order to convenient memory in many food and beverage, we choose the font logo is convenient, to disseminate memory, two words with childish gimmick to explain, to give to a friend's view, brand meaning, "pan" the word has two eyes, like a kid, in his world there are a lot of, a good partner to found the new world.





——   外 卖 包 装   ——

直径250mm还原大锅感受的外卖餐盒包装,就算是外卖也可以感受到来自火锅的味道。

The 250mm in diameter of the takeout lunch box packaging, even the takeaway can feel the flavor from the hot pot.










——   品 牌 画 像   ——

我是锅锅,喜欢交朋友,火辣的内心是对食材,要求苛刻的小神经,也是个重口味的小清新,乱写乱画是一贯风格,相信这个世界上的所有,都是有生命力的,让我和我的小伙伴,一起给你带来,新的发现 。

Is guoguo, I like making friends, hot heart is the ingredient of demanding small nerve, is also a heavy small and pure and fresh taste, style is consistent, scribble all believe in this world, all is to have vitality, let me and my friend, bring you together, the new findings.








| 实景拍摄 |





| 店 铺 门 牌 |
—— 建外soho东区,0927A ——

另有 威海 青岛 山西 河北 加盟店铺





創作時間:03/2016

服務項目:品牌VIS/包装/店面/物料