海医汇是远洋集团下属远洋健康的核心线下产品是一家专注于大健康产业的医疗投资管理公司 名医汇集、

尖端的诊疗器材与极致贴心的服务 交织于一体寓意医患关系的安稳与和谐

The product is a collection of medical investment management companies that focus on the health industry.

The cutting-edge diagnosis and treatment equipment and the extreme care service intertwined with the stability and harmony of the moral doctor-patient relationship.


logo以“i+”作为外形,同时表达「海医汇」和 Health 绿色部分体现为一个 in ,即表达海医汇英文名称 Health in Here ,将H形态重构为 i 和「+」.

The logo "I +" is used as the shape, while the expression "hai med hui" and the Health green part are reflected in the "I +", which means the expression of the English name Health in Here, and the H form is reconstructed into "I" and "+".








使用灰粉、水绿、浅灰配色,在温和的 感性中体现海医汇在医疗领域中的专业度,「治愈」感的高级灰恰好体现海医汇,「以病人为中心」的服务理念。

Using gray powder, aqua green, light grey color, represented by the mild emotional sea medical exchange in the field of medical professional degrees, and the sense of "cure" senior ash exactly reflect the medical hui, "patient-centered" service concept.






两颗「心」交汇在一起,表达了海医汇将名医与用户汇集,用更贴心、更专业、更优质的服务,带给人们更多的欢愉和健康。

The two "hearts" confluence together, express the sea doctor to collect the famous doctor and the user, with more intimate, more professional, more high-quality service, bring people more joyful and healthy.



在导视系统上,从整体形式到icon的细节处理,延续海医汇VIS的「治愈系」风格走向,绿植的加入使医院不再给人以冰冷印象,更多的是温馨与生机。

On the advertising system, from the overall form to the icon of the detail processing, continuation of the medical remit VIS "healing" style, the addition of green plants make hospitals don't give a person with a cold impression, more warmth and vitality.










在导视和应用系统的设计上,风格尽量采用平滑、简洁的图形来进行视觉引导,防止了过于尖锐所产生的冰冷和不适感。

In the design of guide and application system, the style tries to use smooth and simple graphics to guide the visual, preventing the cold and discomfort caused by too sharp.




創作時間:08/2016

服務項目:品牌設計/導視系統


交汇在一起的兩顆「心」.表达了海医汇将名医与用户汇集,用更贴心、更专业、更优质的服务,

带给人们更多的欢愉和健康。