一种古老的传统面食。在石磨的碾压下,小麦脱壳成细面;水面交融,酵母参与,微生物遇水繁衍生息;气孔膨胀,面团发育;热笼里水气氤氲,打开笼屉,飘香四溢。这是农耕人民对于美食的智慧,也结晶于各色中华面点之中。

An old traditional pasta. In the rolling stone, wheat shell into fine flour;The water surface blend, the yeast is involved, and the microorganisms thrive on the water.Stomatal expansion and dough development;Hot water dense cage, open the steamer, fragrance overflowing.This is the wisdom of the farmers for the food, and it is also crystallized in the different colors of the Chinese pasta.



我们路过油条摊、从漫着包子蒸汽的小巷里穿过。然后长大。数年、数月、数日。那些伴随我们的味道一直在那,但匆匆、匆匆,多久没有静静感受那个就在我们身边,原本很熟悉的味道。

We pass through the oil stall, through the alley that has been steamed with steamed bun.And then grow up.Years, months, days.The smell that comes with us has been there all the time.But in a hurry and in a hurry,How long did not feel the quiet feeling that is in our side, the original very familiar taste.



一个家族七十年的执着,万兴居第二、三代传人为辅,第四代传人海外学成归国挑担上任,拜访遍原庆丰、丰泽园的师傅。聚集国家特级面点师傅于和万兴。

The persistence of a family for seventy years.The second, third generation of secondary Xingju million.The fourth generation of overseas returned Road Office.Visit all over the original Qingfeng, fengzeyuan master.Gathering national special grade point master and Wanxing.




素色盛器里满溢五谷香气,各色作物为一体的曼妙滋味在舌尖演绎。不再仅仅是果腹、供能,也诠释了中华美食之精神。

Plain container overflowing aroma grain,The beautiful taste of each color is deducted in the tip of the tongue.Not only is the food, energy supply, but also the interpretation of the spirit of the Chinese delicacy.




品牌形象以东方美学为底蕴,与当下文化审美相结合;让传统文化元素在保留历史精髓的前提下重新被诠释。Logo以包子外形为基础,形似一只盛放的花朵;同时也是家族的家徽。文字苍劲有力,贯穿了传统与现代的传承。「和萬興」励志在纷乱的餐饮市场中,传承中华美食精神

The brand image is based on the oriental aesthetics and combines with the present culture and aesthetics.Let the traditional cultural elements be reinterpreted on the premise of preserving the essence of history.Logo is based on the shape of the bun, resembling a flower in full bloom;At the same time the family crest.The text is vigorous and forceful, through traditional and modern inheritance."And WAN Xing" inspiring in the mess of the food and beverage market, inherit the spirit of Chinese food.





五   穀——稻、黍、稷、麦、菽。天、地、悬、风、水 之谷物「和萬興」严选饱满成熟的有机作物产品均手工制作完成——保留「和萬興」的手工艺传承与其匠心精神视觉识别系统的设计更加注重客户理念和食客体验,清新却不寡淡。落英缤纷,包子色白面柔,如似薄雾之中的含苞秋。

器皿,堂食。设计之中,在经过大量色彩心理调研和与客户的诉求商讨以后。我们最终选用水绿色搭配亚麻色器皿做盛器,温馨而明朗,暖心之余一缕清新,并在皿底配有体现「和萬興」精神的文字在食客鼓腹含和之后,隐约文字、微微绵意。

In the design, after a lot of color psychological investigation and discussion with the customer's appeal. We chose the green water collocation linen ware 1 .Warm and bright, warm heart one freshAnd at the bottom of the dish, there is a text that embodies the spirit of "and WAN Xing"Customers in the Gufuhanhe, faint words, slightly woolly.





包装,外卖。为配合「和萬興」VI,我们选用着色稍浅的食品级牛皮纸结合木棉色食品级特种纸,亲民又传统的标宋体表现「和萬興」的经典传承精神。

In conjunction with "and WAN Xing" VI, We use shallower shallower food grade kraft paper combined with kapok color food grade special paper The classic heritage of the people of the people and the people of the Song Dynasty shows the classic inheriting spirit of "and WAN Xing"





为配合「和萬興」VI,我们选用着色稍浅的食品级牛皮纸结合木棉色食品级特种纸,亲民又传统的标宋体表现「和萬興」的经典传承精神。

In line with "and" Wan Xing VI, we choose light color food-grade special paper, kraft paper, combining the kapok color food grade and populist tradition of the song typeface "and Wan Xing" spirit of classical heritage.











創作時間:08/2016

服務項目:品牌VIS


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