二〇一七,我们颠覆对于月饼的传统认识,采用写实和象征的折衷主义讲述月亮与疗愈,仪式有关的神秘故事。从神话诗歌到奇幻科学,月亮文化衍生的艺术和历史,月球传说与现代科学相伴而生的两种面貌。

We subvert the traditional understanding of mooncakes, using the eclecticism of realism and symbolism to tell the mysterious story of the moon and healing, ritual. From mythological poetry to fantasy science, the art and history of moon culture, the two faces of lunar legends and modern science.








心之所向 必生余力 一个概念到实现的过程是一件神奇的事情 我们忽略一切不相关的因素 尽力做到最好 初有想法是去年“佳节人长久”期间 后期在做的过程中萌发了做一款真的是“月”的月饼畅想 “纯粹”的做一件简单的事。

Heart's desire will have to spare a concept to the implementation process is a magical thing we ignore all unrelated factors at the beginning of the best ideas is late last year, during the festival people "for a long time in the process of doing had to do a really dreaming about the" pure "" month" moon cakes do a simple thing.







这次在新雨,月饼被陌生化。再设计、重新创造,我们化繁为简,崇尚「原始」艺术,回到原点并以最平易近人的方式还原月亮真实面貌,唤醒内心深处如孩童般的自我。

This time in the new rain, mooncakes are defamiliarization. To design, to create, we change numerous for brief, advocating "primitive" art, back to the origin and to restore the moon really is the most approachable way, wake up heart such as children's self.







白色盒面——干净又纯洁。新雨最终选用来自康戴里 / antalis的刚古系列新概念-硅蓝,蓝粉星点相互交错,一束光就这样被反射成不同频率光波,进入眼里的确是低调有斑斓的彩色。我们通过镭射表达月亮,搭配烫金工艺,金属感带给人直观的现代感受。

White box - clean and pure. XinYu eventually choose from kang wear/antalis just ancient series new concept - in silicon is blue, blue and pink star mutual crisscross, a beam of light is reflected into different frequency light waves in such a way that is really low profile with multicolored colour into eyes. We express the moon through laser, with the hot metal process, the metal feeling brings the intuitive modern feeling.














掀开盒子 拿下盒盖 会有一种「拨开云雾现明月」的感叹,一步一景 更注重用户与包装在开启过程中的交流,有感情的包装会带动感情,每一层的打开都会感受到新雨的用心之处。

Open box had lifted the lid will be a "clearer now the moon", step one scene is more pay attention to the user and packaging in the process of open communication, have the feelings of the packing will drive the feelings, each layer of the open would feel XY Creative attentively.










除了精致的内包装,如何分解月饼。花茶、叉子、餐盘,在每一层开启中都会得到答案。

Apart from exquisite inner packing, how to decompose mooncakes. Flower tea, fork, plate, in each floor will be answered.











一个概念到实现的过程是一件神奇的事情,我们忽略一切不相关的因素 尽力做到最好,设计是有能量的,好的产品 ,对于我们自身而言,也是我们最愿意去理解的社会价值的体现。至少,我们为这个世界的美好增添了一点美好,努力让不美好也开始美好起来。

A concept to the implementation process is a amazing thing, we ignore all unrelated factors do the best, there are energy design, good product, for our own, and we would like to go to understand the embodiment of social value. At the very least, we add a little bit of goodness to the beauty of the world, and try to make it better.












黑色版的设计与研发要归功于二〇一七与三区AreaThree的合作。创意灵感来源于夜空的深邃与远古的月亮传说。我们延续以往三区的视觉传统,将其延展至来自中世纪的神秘。通过星域系列skin渲染「深邃」气氛,烫金工艺的明月搭配烫银字体,金属感把时光带到中世纪的哥特艺术当中。另,侧面烫黑起凸有致。

The black version of the design and development is due to the cooperation between 2007 and AreaThree. Creative inspiration comes from the deep and ancient moon legends of the night sky. We extend the visual tradition of the past three regions and extend it to the mystery from the middle ages. Through the star domain series skin, the "deep" atmosphere is rendered, the Ming moon of the stamping process is hot and silver, and the metal feeling takes time to the gothic art of the middle ages. In the other side, the side is hot and black.


















相信收到这份礼物的你,一定会怀着期待的心情,慢慢拆开,感受到我们一步步为你预留的惊喜。我们回头感恩,向宇宙致谢,向美好可爱的你致谢。

I am sure that you will be able to take it slowly and feel the surprise that we have set aside for you. We will be grateful, thank the universe, thank you for the lovely you.










創作時間:08/2017

印刷工藝:印金 / 镭射/专色/激凸

產品尺寸225mm*225mm*225mm